The mobile gamers. The photographers. The music lovers. There is a daily struggle that unites all these people – and it is the restrictive limits of built-in on-device memory and memory card accessories versus the requirement for storing and sharing your mobile content.
It will come as no surprise that Apple is contemplating taking the 16GB off the shelf when it comes to the new and improved iPhone7. Before you even download your favorite songs or save your priceless pictures to your new phone, it is likely that the memory will already be at least partially taken up by the technical requirements of the device’s Operating System. Expect your new iPhone to come with 32GB, 64GB or even 256GB of on-board memory.
At Synchronoss, we’ve identified the usage and storage habits of the typical consumer in a bid to demonstrate the growing need for telecom operators to add cloud-based storage and back-up to their service offerings. And with this, optimize subscriber loyalty.
Earlier this year, we teamed up with analyst firm 451 Research to explore the creation, consumption and storage habits of the average consumer. What we discovered called into question whether today’s smartphones are able to cope with mobile users’ growing content demands.
The report, “Containing the content explosion: The case for cloud” found that the volume of mobile content created or used by users – such as photos, video, apps music and other media – is rising at a rate of more than six percent month-on-month per subscriber. The report also found that subscriber content grew by 55 percent between April 2015 and January 2016. Together, these trends indicate that that a 16GB smartphone, in theory, reaches full capacity in less than two months.
Operators should see this as an opportunity. The storage limitations of their subscribers’ mobile devices opens the door for operators to offer personal cloud storage services that help data-hungry mobile users manage their spiraling volumes of content. This kind of value-added service also helps operator efforts to boost subscriber retention and loyalty. They can develop their relationships with customers beyond simple no-frills, connectivity-only contracts.
Furthermore, operators’ own self-branded cloud offerings present an attractive marketing channel for brand partners and developers to reach subscribers. Considerable productivity and profitability benefits can also be found – reducing time on device-to-device content transfer and freeing up operators’ in-store staff for more in-depth customer engagement.
Find out more about how operators can use the cloud to contain the “content explosion” among consumers in my latest article for Vanilla Plus here.