Increasing Use of Mobile Devices Drives the Need for Content Backup
Consumers are increasingly relying on smartphones and mobile devices to maintain their digital life—both personally and professionally. These devices serve as the central hub for a broad range of applications, photos, videos, music, and other information, especially contacts. Given the reliance on these devices, what happens when a consumer loses their phone?
In a recent survey, 26% of mobile phone users surveyed delay upgrading their phones because of the difficulty and hassle involved in moving their contacts over. Sixty-seven percent of those surveyed, indicated that their device was the only source for contact information such as phone numbers.
Having the capability to backup and synchronize contacts to a secure Web vault is critical. By offering a simple backup solution for mobile phones and making it a transparent process, consumers can have peace of mind knowing that their digital life – valuable mobile content and contact information – is safe and easily accessible – even when their device is lost, stolen or damaged.
Securing Mobile Content
One out of every three mobile phones have either been lost, stolen or damaged at least once. Given this fact, most consumers do not have a mobile backup strategy and are at risk, yet they increasingly rely on their smartphone and mobile devices.
The opportunity to offer an automated and simple experience for mobile content backups requires a comprehensive solution that supports a broad array of devices, networks and wireless capabilities. Offering a backup solution will enable communications service providers, OEMs and retailer/e-tailers to generate revenue opportunities and reduce the risk of churn, while increasing customer loyalty.
Synchronoss Mighty Backup Contacts provides a white-label solution that that integrates with carrier portals and billing, and supports hundreds of mobile phones across all major platforms.
ConvergenceNow® Plus+ platform enables communications service providers (CSP), OEMs and retailer/e-tailers to centrally manage the end-to-end processes associated with activation, provisioning, content transfer and synchronization, improving the customer experience while retaining subscriber bases and increasing revenue opportunities.
This not only allows providers to deliver a unique activation experience at the point of purchase, but also enables mobile subscribers to transfer and synchronize their content across mobile devices.