Improving Attach Rates with Seamless Activation
- How can a simplified activation improve customer loyalty and increase revenue opportunities?
- How can an automated activation process reduce support costs?
Industry statistics suggest that the attach rate for Internet-enabled connected devices – the process of which netbooks, tablets and other gadgets are activated with mobile connectivity at the point of purchase – can be as low as 20 percent. With only eight of ten connected devices being activated, service providers, cable operators, retailers/e-tailers and OEMs are significantly reducing revenue opportunities, increasing their support costs and most importantly, impacting the customer experience by requiring manual configuration processes.
With the advancement in wireless technologies and connectivity, there is an enormous opportunity for service providers, cable operators, retailers/e-tailers and OEMs to take advantage of this rapidly growing market.
Eliminate Manual Processes
Activating and provisioning connected devices embedded with wireless connectivity can be a very manual and complex process, often requiring transaction orchestration across a range of back-end systems. Expecting customers to manage the activation requirements of their connected devices can impact the bottom-line. By automating these processes, manufacturers and service providers can improve their customer experience and broaden revenue opportunities, all while reducing support costs.
Seamless Activation = New Market Opportunities
As connected devices increasingly require mobile connectivity, manufacturers and service providers as well as retailer/e-tailers can offer bundled solutions that start with a simple and seamless activation. By integrating subscriber activation and service provisioning into the front-end purchase process, consumers can begin using connected devices quickly and easily.
Synchronoss' ConvergenceNow® Plus+ Platform provides an innovative and efficient enablement solution for connected devices. The platform enables a faster time to market for manufacturers and service provides with an enhanced customer experience and increased opportunity for growth in subscriber and revenue levels.