Consumers are purchasing more connected devices than ever before. This is causing a battle to unfold between communication service providers (CSPs) and Over-The-Top (OTT) cloud service providers over ownership of the digital subscriber identity—that is, the piece of the subscriber that continues to live on from device-to-device; the place where, thanks to the Personal Cloud, all our photos and videos and everything that makes up our online identity will reside for years to come.
At Synchronoss, we think CSPs are best suited to manage this relationship as an expansion of the existing customer relationship with trusted mobile network connectivity. With CSPs offering subscribers easier access to device upgrades and a wider range of connected gear, opportunities are being generated for a carrier sponsored customer experience to ensure the continuity and security of subscriber content migrating from old to new devices. We recently introduced a unique market offering that combines our Synchronoss Personal Cloud product with our Mobile Content Transfer product. The newly integrated solution offers a clear blueprint for operators to take back ownership of the subscriber-data relationship by “seeding” subscribers into the carrier-branded cloud as part of content transfer during the device activation or upgrade process.
By combining these two key offerings, CSPs can use the content transfer process to establish a personal cloud account so content isn’t just migrated across devices, it is also stored and protected in the cloud. This helps drive adoption of the CSP’s cloud service, since each new device transfer creates a new cloud customer. Transferring content to the cloud has traditionally been a laborious process for users: configure settings by hand, find the content, move it to its destination, and then keep it synced manually. Synchronoss has totally changed this process by having one application for transferring and registering to the cloud, as well as securing, maintaining, and updating content.
Activate a new device, instantly create a new CSP-branded cloud customer. It’s that simple!
Pyramid Research recently measured that by the end of 2014, over half of all operators around the world had launched a personal cloud service, using personal cloud as an opportunity to differentiate or develop new services. As more of our smart personal devices require mobile connectivity, a need exists for a unified relationship between the subscriber, the CSP, mobile data connectivity and the cloud that ties everything together. Synchronoss is the only company positioned to deliver this unified connected customer experience with this industry-first solution enabling subscribers to own their content across all devices.
Contact us to learn more about the first and only integrated content transfer and cloud solution.