Today’s mobile users have a new dilemma to deal with – their smartphone’s memory. It seems the more that users need it, the more difficult memory storage is for them to get. Solving this dilemma brings several solutions into play – such as more in-built memory for your new device or adding extra memory to your existing phone.
Samsung recently announced the launch of the world’s highest capacity microSD card. Samsung’s announcement comes at a time when consumers are creating, consuming and storing content at an exponential rate. The growing number of connected devices with advanced features – such as high-resolution cameras, video filming, and faster processors – are fueling a global ‘content explosion’. More than ever before, richer, heavier content is putting a considerable strain on device storage capabilities.
With the help of 451 Research, we looked into the growth of smartphone content and found that the average smartphone user now generates 911MB of new content every month. At this rate, a typical 16GB smartphone – which already has almost 11GB of user content on it – will fill up in less than two months. Given that a high proportion of smartphone owners have low-capacity devices – with 57% owning 32GB devices or smaller – many will quickly find themselves having to make the tough decision of which precious pictures, videos and apps to delete to make room for new ones.
Samsung’s new microSD card presents a hardware solution claiming to deliver a seamless user experience, but it’s rather steep $250 price tag might not appeal to all. For end-users looking for a more economical solution, where compatibility won’t present an issue, the answer is in the cloud.
At Synchronoss, we’ve recognized the importance of flexibility and security when it comes to storing, backing-up and transferring content. A memory card, just like a phone, can easily be damaged, lost or stolen: in contrast, the cloud is an ever-present, always-on, secure repository that retains and restores users’ files, photos and media, even if their device or SD card is lost. Despite this, more than half of smartphone users in the US do not currently use the cloud to manage their content.
Consumer uptake is still nascent and there is a range of cloud services available from different providers, such as Dropbox, Google, and Apple. Despite this, operators have the perfect opportunity to use the cloud as a tool for increasing subscriber loyalty and reducing churn.
As more and more subscribers seek a “no strings attached” approach when it comes to their operator contract, offering consumers access to a personal cloud platform is an important opportunity for operators to re-engage with them and keep them tied to their services. In the long run, helping subscribers manage their ever growing volume of content and allowing them to store it securely for accessing across a range of different devices will prove to be more effective than the usual promotional bundles and offers.
Find out more about how operators can use the cloud as a way to reengage with consumers and encourage subscriber loyalty in my latest article for Business Cloud News.