Synchronoss is bringing shape to its business mobility strategy 10 months after the announcement of a joint venture with Goldman Sachs and six months after a second JV with Verizon. The results of these JVs, a Secure Mobility Platform (SMP) and Universal ID service, are key components of the company’s strategy to diversify revenues beyond its
operator-focused device activation business.
Synchronoss first diversified into cloud content management services. However, the company’s new vertical mobile strategy bucks the trend of starting generically then verticalizing, which is followed by much of its competition. The firm has packaged up its Lagoon container, SDK and Orbit PIM capability with browse and collaboration engines.