Our very own Serge Verba, Vice President of Product Management, Cloud and Rob Weinstein, Director of Product Management were featured on a webinar to discuss how digitization is reshaping the telecom landscape and the impact that technology and innovation has to better shape the user experience in the telecom industry.
The Impact of 5G on the Digital Landscape
5G is enabling more opportunities in the digital landscape. According to Fact.MR, the global 5G fixed wireless access market is estimated to secure $121 billion by 2032. Operational efficiencies can be introduced with new technology due to 5G and in the consumer space, one thing to consider is what are the new revenue sources.
Serge and Rob discussed how emerging technology especially with 5G, introduces the ability in real-time to communicate with consumers and can better improve these types of experiences. On the telco side, Serge touched on the fact that there are new revenue sources to improve the interaction with end users.
AI/ML Integrated in the Telco Process
On the topic of artificial intelligence (AI) and machine learning (ML), Serge spoke about features like object tagging and facial recognition. “One of the things we are seeing is can we accurately tag objects and generate face IDs to know consumers facial recognition to improve the consumer experience? This is where AI in general is critical, because accuracy is good, but is it good enough? Expectations are a lot higher now,” said Serge.
Privacy is Key
On the topic of privacy, Rob keyed in on how Synchronoss plays an important role in helping telcos. “Not only do we do GDPR compliance CCPA and all sorts of privacy controls, but we will not sell your data. I think there’s a great opportunity for both Synchronoss and our carrier partners to say we’re not going to sell your data, we are just going to provide a better experience for you,” said Weinstein.
As a whole business models are changing.
Digital Transformation
Fully embracing digital transformation is the key to creating a better user experience for end users in this omnichannel world we live in. Serge explained the process of a customer upgrading their device and how long that can take for retail reps and the customer. “Rather than spending an hour trying to move data, use the cloud for that,” said Verba. This frees up time for the retail rep to upsell other devices and accessories which is a huge opportunity in terms of driving efficiencies. The cloud helps create this win-win scenario for both customers and employees.
With the emergence of new technologies, there’s no shortage of ways for telecom operators to integrate them into their existing business models. As a result, this can drastically shape and improve the customer experience while eliminating the most prevalent pain points.
Check out what Serge and Rob have to say in the full webinar, here.
