Mobile phones capture many of life’s most important experiences. On average, the typical smartphone can contain thousands of photos and videos, often stretching the limits of device storage capacity. Without an option to off-load files to the cloud, mobile subscribers, especially those with pre-paid plans, have limited options to free up space.

Help is on the way. Mobile operators such as TracFone Wireless are introducing cloud storage options, some as a value-added service or part of a pricing bundle. Powered by Synchronoss Personal Cloud, subscribers can securely backup, sync, and manage photos, videos, contacts, and other digital content – between the device and cloud.

As the mobile market matures, service providers and operators must find ways to keep their customers engaged, while reducing churn and driving new revenue models.

As a white-label solution, Synchronoss Personal Cloud enables mobile operators to differentiate their service offerings. TracFone Wireless and other mobile operators are bundling free cloud storage into pre-paid plans, as well as offering tiered options when more storage is needed.

Unlike other cloud storage services, Synchronoss Personal Cloud is purpose-built for the needs of mobile operators. This offers easier access, faster performance, and data security.

For more information on Synchronoss Personal Cloud, visit: https://synchronoss.com/products/engagex/cloud/