I think we can all agree that the technology world is constantly evolving. The same is true for Synchronoss. Our company’s long heritage – one that spans more than two decades – is due in part of our team members’ ongoing ability to understand and embrace new trends, new shifts and new opportunities that emerge in the marketplace.

Sometimes, however, forces come together that require a higher level of introspection. This is what has ocurred over the last year. Not only did Synchronoss confront a global pandemic that prompted us – like so many other businesses across the world – to think more deeply about what our company does, but we experienced changes in leadership and a renewed commitment to a more focused strategy, helping us recognize the customers we serve and truly understand why it matters.

What we found is something that we knew all along but had not been clear in telling the world: the “sync” in Synchronoss is much more than four letters. The reality is that “sync” embodies how we think about products, customers and subscribers – it’s the way we think about the world. In an ecosystem characterized by disparate technologies and processes, the need for a synchronized, collaborative and connected approach that transcends the network and the subscriber experience is more important than ever. What makes our company name more relevant than ever is our ability to deliver a portfolio of fully synched products that empower our customers to connect with subscribers in trusted and meaningful ways.

Our next step was to reexamine our already strong product portfolio, think more carefully about how they work together and reorganize them in a way that would help our customers accelerate revenue generation, increase speed to market, and reduce cost and risk.

The result? syncX.

syncX serves as the foundation for three pillars: engageX, onboardX and networkX. Together, these pillars are designed to create a positive brand experience throughout the subscriber lifecycle. Each delivers a seamlessly integrated collection of products.

We’re excited to unveil this new chapter in our Synchronoss journey with today’s launch of syncX. Explore our redesigned website. Discover what makes Synchronoss tick. Learn more about how engageX, onboardX and networkX keep people, systems, networks and content seamlessly in sync. Take a look how Synchronoss empowers some of the world’s largest companies to keep hundreds of millions of subscribers in touch with each other. I think you’ll be pleased at what you find.

And, join us as we reimagine a world in sync.