The COVID-19 pandemic led to profound shifts in the way consumers behave and shop. Consider the following from Raydiant’s 2021 State of Consumer Behavior Report (US):

• Store visits are down for 40% of consumers during the pandemic
• 28% of consumers will not necessarily increase visits to physical businesses even with a successful vaccination program
• Consumers will spend more instore (61%) and even more online (65%) with the brand where they’ve had a good experience.

In other words, as consumers emerge from the isolation of a pandemic, the ability of a brand to deliver a stellar customer experience – no matter how or where a consumer chooses to shop – is as important as ever.

Introducing onboardX

For enterprises whose customers are subscribers, the imperative is clear: They must provide simple, seamless and unified subscriber experiences.

This belief is one we fully embrace at Synchronoss where the concept of “sync” is deeply embedded in our organization’s heritage (as well as our company’s name). In May, we decided to shout this a little louder and shared a new way to look at our products. We’re calling one of our product pillars onboardX.

The set of Synchronoss products that comprise onboardX gives you the tools that allow you to both provide the customer experience that subscribers want AND drive service adoption. The ability to have both is a win-win no matter how you look at it.

onboardX includes the following products:

• Backup & Restore is a cloud service that gives subscribers a safe place to backup, view and restore content – photos, videos, contacts and more – across operating systems and devices. It also helps drive cloud adoption for operators and other enterprises.
• Out of Box Experience (OOBE)streamlines the activation of new subscribers, services and devices. The OOBE set up experience makes a great first impression with subscribers, encourages self-service and, equally important, allows you to easily put value-added services and other revenue-generating opportunities in front of subscribers at the right time and in the right place.
• Content Transfer gives subscribers the ability to move content between mobile devices, making new device activation seamless via a single, easy-to-use application that spans devices and operating systems.
• Digital Experience Platform (DXP) massively simplifies the creation, orchestration and management of online experiences and journeys across all channels whether you are a wireless operator, indirect wireless retailer or a third-party provider.

Amazon’s Jeff Bezos nailed it in an interview when he said: “It’s our job every day to make every important aspect of the customer experience a little bit better.” This rings true whether you’re selling merchandise or, in the case of our customers, offering subscribers essential services that allow them to connect with each other and with the brands they love. onboardX can help make that happen.

To learn more about how onboardX empowers subscribers to easily choose and activate the services that meet their needs; streamlines the activation and onboarding of new subscribers, services and devices; and increases upsell and cross-sell opportunities by eliminating purchase barriers, click here.