Operators Use OOBE, As A Branded,
Easy-to-Use, Customizable, Device
Making Setup For New Devices Simpler.
OOBE is an application for Android devices that helps subscribers activate their device, initiate set up and provision Operator services (including cloud), transfer content and guide the user to other device-setup features that improve the initial device setup experience.
Highlights programs and
during the setup process, like
loyalty programs, third-party
partnerships, or value-added
The simplicity of the OOBE
experience reduces product
returns and inspires customer
confidence in the provider.
OOBE reduces calls to care,
frees up reps to engage in
and speeds store traffic.
How can AT&T better promote strategic mobile offerings exactly where it makes sense in the customer journey?
It’s What We Do.
AT&T is using Synchronoss Out-of-Box-Experience (OOBE) to integrate additional mobile offerings into its digital onboarding process, allowing new and current AT&T wireless customers to effortlessly select value added services during their device upgrading and activation processes.