I’m thrilled to share some exciting updates about Synchronoss’ Personal Cloud mobile app redesign. At the heart of this initiative lies our UX Vision, which has been shaped through extensive user experience research. After all, we believe that understanding the needs, motivations, and pain points of our users is crucial in delivering a stellar product.
Let’s take a look at the key elements of our redesign:
User-Centric UX Vision
First, we aim to provide an onboarding process that is easy to understand, simple, and motivating. We strive to create an environment where users are excited to engage with the app, find tasks easy to accomplish, and receive timely notifications and educational tips. Importantly, mobile users should feel confident that their content is protected, backed up, and easily accessible across all their devices. Privacy, user feedback, accessibility, and inclusivity are also important aspects of our UX vision.
Persona-Based Engagement
By leveraging Cloud User Personas, we bring our subscribers to life and tailor their experiences accordingly. We believe that when a product adds value to a person’s life, they naturally engage with it more deeply and frequently. This engagement drives stickiness, retention, and ultimately leads to growth. Our goal is to enhance specific experiences that align with the needs of each persona, ensuring that the information we provide is valuable to every mobile user.
Modern UI Design System
To achieve consistency, reusability, and a modern look and feel, we have introduced a new design system. This system encompasses a design language library that covers typography, color schemes, iconography, and user interface patterns. Additionally, we have established voice and tone standards that are clear, concise, friendly, and empathetic. By adhering to these design guidelines, we aim to create a seamless and delightful user experience.
Onboarding
The onboarding process is crucial for creating a positive first impression. To achieve this, our onboarding process prioritizes clear and friendly value propositions, provides users with full control over the types of media to back up, offers the option to skip steps, and presents information in short and manageable sequences.
Home & Backup
Data protection is our top priority, and the Personal Cloud home screen has been completely redesigned for enhanced security. The home screen now clearly indicates backup status, displays recently backed up content, and provides alerts for any issues that may arise.
Search & Explore
While introducing new features is important, we also recognize the significance of improving existing ones. In the case of Search & Explore, we have redesigned the experience to inspire users to rediscover memories through people, places, and things. With multiple search methods, dynamic text input, and personalized recommendations, we encourage users to explore the application, reminisce, and share their experiences.
Space Saver
One of the utility features we provide is Space Saver, which offers a simple solution for reclaiming device storage once content is securely backed up to the Cloud. This feature has been highly valued by users across different age groups, consistently ranking as the top performance feature. Not only does Space Saver enhance user experience by addressing storage concerns, but it also helps drive subscriber acquisition by making larger storage capacities on high-end phones less of a prerequisite.
Research Drives Innovation
User research has played a pivotal role in driving innovation within our Personal Cloud redesign. We have conducted over 200 user studies since the beginning of this initiative, encompassing a diverse range of users from light to power users, spanning different age groups. Our research methodologies include findability and usability testing, concept and idea validation, content and copy testing, as well as gathering user feedback and measuring satisfaction. This user-centric approach allows us to make informed design decisions that resonate with our target audience, ultimately resulting in a more engaging and valuable product.
Our Personal Cloud redesign is an ongoing journey, and we are excited to continue sharing updates and progress. We’re committed to delivering an exceptional user experience, constantly evolving and improving our product based on user feedback and insights. Stay tuned for more exciting developments!
