I was glad to be back at CES with the Synchronoss team to preview the next-generation Synchronoss Personal Cloud platform. This year, CES had a strong focus on the many applications for artificial intelligence and cloud services, which melded with our latest cloud enhancements and roadmap.

Synchronoss Personal Cloud makes it easy for users to store and backup photos, videos, and other digital files between mobile devices and the cloud. New features of the next-generation Synchronoss Personal Cloud include BackTrack and Genius, as well as other functionality that utilizes artificial intelligence and machine learning to ensure data privacy and security while adding capabilities to share files and optimize photos.

Genius is a cutting-edge solution powered by generative artificial intelligence and machine learning. It enhances the quality of your photos by automatically correcting lighting, color balance, and other aspects, making them look their best. With the ability to apply cool filters like ocean, convert black and white to color, watercolor and more, the Genius feature makes it easy for you to make quick and effortless edits to your photos.

BackTrack provides a proactive defense against ransomware attacks. With BackTrack, you can restore previous versions of our files in the event they are accidentally deleted, corrupted, or lost, BackTrack provides an easy-to-use capability to revert back and restore them. BackTrack retains old versions of backups for 30 days.

Delivered as a white-label solution through leading communications service providers, telecom carriers, and mobile operators, Synchronoss Personal Cloud currently supports more than 9 million subscribers worldwide. The platform is purpose-built for carriers and currently handles more than 5 million photos per day and manages 142 petabytes of storage.

Today, service providers are seeing stagnation in the growth of mobile subscribers. Therefore, it’s crucial to increase revenue growth through value-added services. Synchronoss enables service providers to drive higher ARPU, customer retention, and customer revenue streams by adding on cloud-services, either in a bundle or on a standalone basis, as a complement to their voice and data services.

By choosing Synchronoss Personal Cloud, service providers are able to stay ahead of the competition by offering cutting-edge AI-powered cloud services to their subscribers.

Watch my backstage interview to learn about our next generation Synchronoss Personal Cloud platform.